Proceedings of the 2014 International Conference on Future Computer and Communication Engineering

Research on Motivation and Effect of the Consumers’ Internet Word of Mouth Spreading

Authors
Kai Xiong
Corresponding Author
Kai Xiong
Available Online March 2014.
DOI
10.2991/icfcce-14.2014.41How to use a DOI?
Keywords
internet word of mouth, motivation, effect
Abstract

With the development of the information technology, internet word of mouth has become a very important guidepost of the consumer shopping. As a very important way, the influence of the word of mouth marketing is growing gradually recognized by people. To correctly understand the important role of the word of mouth among consumers, it is necessary to know its motivation and effect. This paper describes the meaning of internet word of mouth, analyzes the motivation of internet word of mouth, and probes the positive effect and negative effect of internet word of mouth giving an example.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Future Computer and Communication Engineering
Series
Advances in Intelligent Systems Research
Publication Date
March 2014
ISBN
978-94-6252-005-9
ISSN
1951-6851
DOI
10.2991/icfcce-14.2014.41How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Kai Xiong
PY  - 2014/03
DA  - 2014/03
TI  - Research on Motivation and Effect of the Consumers’ Internet Word of Mouth Spreading
BT  - Proceedings of the 2014 International Conference on Future Computer and Communication Engineering
PB  - Atlantis Press
SP  - 164
EP  - 167
SN  - 1951-6851
UR  - https://doi.org/10.2991/icfcce-14.2014.41
DO  - 10.2991/icfcce-14.2014.41
ID  - Xiong2014/03
ER  -