Research of Commercial Cluster Development Risk Estimate Base on Business Model Innovation

DOI

10.2991/icetis-14.2014.94How to use a DOI?

Keywords

Business Model, Commercial Cluster, Commercial Cluster, Risk

Abstract

Business model innovation is helpful to consumer and company because of price, transaction time, convenience, and company’s cost, but it may bring business firms of commercial cluster more risk when the client change their purchase channel. This paper presents a risk estimate for commercial cluster development using Random Variation of demand, to estimate the risk loss of demand fluctuation for the commercial cluster, and adopting Logit Model and Maximum Likelihood Method to estimate demand fluctuation because of business model innovation. Base on these two methods, we can get the approach to effectively estimate the incidence that the business model innovation would bring risk to commercial cluster, then, we can give the early warning to the commercial cluster and explore the ways according to the risk probability.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Zhang
PY  - 2014/08
DA  - 2014/08
TI  - Research of Commercial Cluster Development Risk Estimate Base on Business Model Innovation
BT  - Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SP  - 269
EP  - 276
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.94
DO  - 10.2991/icetis-14.2014.94
ID  - Zhang2014/08
ER  -