On Creative Thinking in Advertising Design Based on Modern Elements

DOI

10.2991/icetem-15.2015.65How to use a DOI?

Keywords

modern elements, advertising design, creative thinking

Abstract

Advertising designers shall carry out creative advertising design activities based on modern elements, in order to change people’s fixed views on a certain commodity and make them have a strong desire to buy. In this sense, creative thinking in advertising design is an art creation activity and is the soul of excellent and successful advertising design. Therefore, this paper discusses deeply about creative thinking in advertising design from the perspective of modern elements, and believes that advertising designers shall analyze advertising psychological needs of modern people and express creativity of advertising design from multiple perspectives to make advertising and publicity, communication, and promotion functions of advertising design more prominent.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaorong Yuan
PY  - 2015/03
DA  - 2015/03
TI  - On Creative Thinking in Advertising Design Based on Modern Elements
BT  - Proceedings of the 2015 International Conference on Education Technology and Economic Management
PB  - Atlantis Press
SP  - 430
EP  - 434
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-15.2015.65
DO  - 10.2991/icetem-15.2015.65
ID  - Yuan2015/03
ER  -