Proceedings of the 2015 International Conference on Education Technology and Economic Management

On Creative Thinking in Advertising Design Based on Modern Elements

Authors
Xiaorong Yuan
Corresponding Author
Xiaorong Yuan
Available Online March 2015.
DOI
https://doi.org/10.2991/icetem-15.2015.65How to use a DOI?
Keywords
modern elements, advertising design, creative thinking
Abstract
Advertising designers shall carry out creative advertising design activities based on modern elements, in order to change people’s fixed views on a certain commodity and make them have a strong desire to buy. In this sense, creative thinking in advertising design is an art creation activity and is the soul of excellent and successful advertising design. Therefore, this paper discusses deeply about creative thinking in advertising design from the perspective of modern elements, and believes that advertising designers shall analyze advertising psychological needs of modern people and express creativity of advertising design from multiple perspectives to make advertising and publicity, communication, and promotion functions of advertising design more prominent.
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Proceedings
2015 International Conference on Education Technology and Economic Management
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2015
ISBN
978-94-62520-49-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icetem-15.2015.65How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaorong Yuan
PY  - 2015/03
DA  - 2015/03
TI  - On Creative Thinking in Advertising Design Based on Modern Elements
BT  - 2015 International Conference on Education Technology and Economic Management
PB  - Atlantis Press
SP  - 430
EP  - 434
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-15.2015.65
DO  - https://doi.org/10.2991/icetem-15.2015.65
ID  - Yuan2015/03
ER  -