From Longan to Avocado: Economic Strategy of Farmers in Agricultural Business in Bandungan District Central Java

DOI

10.2991/assehr.k.210918.004How to use a DOI?

Keywords

Agricultural Business, Economic Strategy, Farmers

Abstract

Indonesia is known as an agricultural country that has a lot of potential natural resources as a capital for national development. One of the agricultural potentials currently being developed and a mainstay of agricultural production is fruit farming. Consensus and market demand which continues to increase every year causes farmers to implement strategies in order to produce fruit according to market demand. This condition occurs in almost all fruit farmers in Indonesia, including in Bandungan District, Semarang Regency, which has experienced a change in the type of commodity from longan to avocado. This strategy was carried out because many tourists who visit Bandungan prefer avocado to longan. This study aims to explain the strategy of farmers to replace agricultural production from longan to avocado and its impact on the community’s economy. Researchers used qualitative methods by collecting data through observation, interviews, and documentation. Data analysis using Miles and Hiberman models, namely data collection, data reduction, data presentation, and drawing conclusions. The main urgency of this research is to look at the dynamics of fruit farming and its impact on improving farmer welfare.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Antari Ayuning Arsi
AU  - Nurul Fatimah
AU  - Asma Luthfi
AU  - Amin Tohari
AU  - Retno Wulan Ayu Saputri
AU  - Yuni Paramita
PY  - 2021
DA  - 2021/09/18
TI  - From Longan to Avocado: Economic Strategy of Farmers in Agricultural Business in Bandungan District Central Java
BT  - Proceedings of the 6th International Conference on Education & Social Sciences (ICESS 2021)
PB  - Atlantis Press
SP  - 17
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210918.004
DO  - 10.2991/assehr.k.210918.004
ID  - Arsi2021
ER  -