The Effect of Marketplace on China Smartphone Consumer Satisfaction in the Official Store and Black Market in Surakarta
- DOI
- 10.2991/assehr.k.200318.033How to use a DOI?
- Keywords
- consumer satisfaction, Chinese smartphone, the smartphone’s purchasing place
- Abstract
This aims research to analyze the effect of smartphones purchasing place on consumers satisfaction who buy Chinese smartphones. The population in this research were all consumers who bought Chinese smartphones. The sampling technique used in this study was purposive sampling by taking a total of 400 respondents with 200 respondents to consumers who bought Chinese smartphones in official outlets and 200 respondents to consumers who bought Chinese smartphones in the black market. The method of data collection used is through a field study in the form of a personal questionnaire. The analytical tool uses multiple linear regression and different tests (independent sample T-test). The results obtained from this study is smartphone purchases place has a significant effect on consumer satisfaction who bought a Chinese smartphone. The last result is that there are differences in the level of satisfaction felt by consumers of Chinese smartphone buyers in official outlets with consumers who buy Chinese smartphones in the black market.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sri Murwanti AU - Febrianur Ibnu Fitroh Sukono Putra AU - Aflit Nuryulia Praswati PY - 2020 DA - 2020/03/24 TI - The Effect of Marketplace on China Smartphone Consumer Satisfaction in the Official Store and Black Market in Surakarta BT - Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019) PB - Atlantis Press SP - 171 EP - 175 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200318.033 DO - 10.2991/assehr.k.200318.033 ID - Murwanti2020 ER -