A Study on Translation from the Perspective of Memetics

DOI

10.2991/icesem-18.2018.281How to use a DOI?

Keywords

Memetics; Translation; Strategies and techniques; evaluation criteria

Abstract

Studying from the perspective of memetics and combining with Chesterman’s theory of translation strategies, the employment of translation strategies and techniques is regarded as a way of copying original meme (complexes) form three levels, including syntax, semantics and pragmatics. Then this paper proves the rationality of applying Heylighen Francis’s general selection criteria for strong memes, such as formality, coherence, self-justification, into the evaluation of translation effect, aiming to make a closer connection between memetics and translation practice from two aspects of input and output, and providing a humble enlightenment for probing the optimization of translation strategies and techniques.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huannai Huang
AU  - Zhuoxing Zhao
PY  - 2018/08
DA  - 2018/08
TI  - A Study on Translation from the Perspective of Memetics
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 1202
EP  - 1205
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.281
DO  - 10.2991/icesem-18.2018.281
ID  - Huang2018/08
ER  -