Unexpected and Understandable Victory: Analysis and Evaluation of Trump’s Campaign Strategy
- DOI
- 10.2991/icesem-18.2018.201How to use a DOI?
- Keywords
- Campaign strategy; Trump; US Presidential Election
- Abstract
The election of Donald Trump as President of the United States is one of the biggest shocks of 2016. As one of the most controversial presidential candidates, he has been the subject of numerous analyses and comments since he announced his candidacy. Despite being the least favored candidate, the final results clearly show some advantages of his approach and strategy. There is no doubt that they are of great reference value and research value. Therefore, this article analyzes his campaign strategies from both positive and negative aspects. He is good at using the power of the media and popular mind to help his campaign. However, his election also exposed many crises in American political society. This paper does not evaluate Trump's personality and speech, but only analyzes his campaign strategy.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fangqiu Zhou PY - 2018/08 DA - 2018/08 TI - Unexpected and Understandable Victory: Analysis and Evaluation of Trump’s Campaign Strategy BT - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) PB - Atlantis Press SP - 863 EP - 865 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-18.2018.201 DO - 10.2991/icesem-18.2018.201 ID - Zhou2018/08 ER -