Research on Emotional Product Design based on Subconscious Behavior

DOI

10.2991/icesem-18.2018.171How to use a DOI?

Keywords

Subconsciousness; Product design; Behavior; Emotionalization

Abstract

In order to study the application and role of subconscious behavior in emotional product design in psychology, this paper analyzes the subconscious behavior of product designers and users from the perspective of design psychology. With the combination of Norman‘s three-level design and Desmet's emotional design model as well as some successful product cases, emotional resonance can be generated between users and products. This paper discusses design ideas and thinking of emotional products from three aspects: satisfying emotional needs, improving product value and conveying humanistic feelings, so as to help designers improve design.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kang Hu
AU  - Jie Qiu
PY  - 2018/08
DA  - 2018/08
TI  - Research on Emotional Product Design based on Subconscious Behavior
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 741
EP  - 745
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.171
DO  - 10.2991/icesem-18.2018.171
ID  - Hu2018/08
ER  -