Analysis on the Emotional Design of Children's Medicine Packaging

DOI

10.2991/icesem-18.2018.166How to use a DOI?

Keywords

Emotional design; Children's medicine packaging; People-oriented; Interactive design

Abstract

In order to improve the design of children's medicine packaging and help children overcome the fear of medicine, this paper analyzes the psychological needs of consumers, and introduces the idea of "people-oriented” emotional design into the packaging design. From three levels of instinct, this paper analyzes the application, behavior and reflection of emotional design in children's medicine packaging. Finally, it discusses the emotional design of children's medicine packaging in terms of graphics, color, modeling and interactive design. It is concluded that children can get emotional care and psychological comfort through packaging. Emotionalization is the future development trend of children's medicine packaging.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kang Hu
AU  - Ruike Zhang
PY  - 2018/08
DA  - 2018/08
TI  - Analysis on the Emotional Design of Children's Medicine Packaging
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 721
EP  - 723
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.166
DO  - 10.2991/icesem-18.2018.166
ID  - Hu2018/08
ER  -