Path Analysis of Constructing First-Class Universities With Brand Features of Private Colleges in the Guangdong-Hong Kong-Macao Greater Bay Area

DOI

10.2991/assehr.k.201128.017How to use a DOI?

Keywords

Guangdong-Hong Kong-Macao Greater Bay Area, private colleges, brand

Abstract

Private colleges have now become an important part of higher education. After extensional expansion, they have entered the stage of connotative development. In the context of university construction in the Guangdong-Hong Kong-Macao Greater Bay Area, brand management has become a key task of university construction, especially for private colleges. Based on the relevant theories of corporate brand management, this research analyzes the necessity and feasibility of brand management in private colleges in the Guangdong-Hong Kong-Macao Greater Bay Area, discusses the existing problems of brand management in private colleges, and proposes construction strategies and paths.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingchao Li
PY  - 2020
DA  - 2020/11/29
TI  - Path Analysis of Constructing First-Class Universities With Brand Features of Private Colleges in the Guangdong-Hong Kong-Macao Greater Bay Area
BT  - Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
PB  - Atlantis Press
SP  - 104
EP  - 107
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201128.017
DO  - 10.2991/assehr.k.201128.017
ID  - Li2020
ER  -