Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering

On How Social Networking Sites Affect Online Consumer Purchase Intention

Authors
Victor K. Y. Chan, Carolina Lei, Sabrina U. I. Leong, Sam K. C. Ng, Ken U. K. Wong
Corresponding Author
Victor K. Y. Chan
Available Online March 2016.
DOI
10.2991/icesame-16.2016.274How to use a DOI?
Keywords
Social Networking Sites; SNS; Purchase Intention; Technology Acceptance Model; Peer Influence; Electronic Word-of-Mouth; eWOM; Attitude
Abstract

In view of the prevalence of social networking sites (SNSs) among Internet users and such sites' use in commercial marketing and sales, there has been growing interest in both academia and industry in the study on the effects of SNSs and its various aspects on consumer behavior, inclusive of online consumer purchase intention. In this paper, the effects of the Technology Acceptance Model's constructs, peer influence, and electronic Word-of-Mouth in the context of SNS on online consumer purchase intention are proposed and subsequently tested statistically.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2016
ISBN
978-94-6252-167-4
ISSN
2352-5398
DOI
10.2991/icesame-16.2016.274How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Victor K. Y. Chan
AU  - Carolina Lei
AU  - Sabrina U. I. Leong
AU  - Sam K. C. Ng
AU  - Ken U. K. Wong
PY  - 2016/03
DA  - 2016/03
TI  - On How Social Networking Sites Affect Online Consumer Purchase Intention
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 1297
EP  - 1300
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.274
DO  - 10.2991/icesame-16.2016.274
ID  - Chan2016/03
ER  -