Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering

Report on the Transformation of the "Chinese Time-Honored" Brands

Authors
Yongming Pan, Yiran Li
Corresponding Author
Yongming Pan
Available Online March 2016.
DOI
10.2991/icesame-16.2016.120How to use a DOI?
Keywords
Chinese time-honored brands; transformation
Abstract

"Chinese time-honored" brands are famous for its excellent product quality, fruitful cultural heritage and unique form of succession, but with the development of social economy and the acceleration of the globalization, the "Chinese time-honored" brands are faced with heavy pressure and a lot of them even have quitted from the competition. As a result, it is paramount to get a detailed knowledge of the current situation of these brands and based on which we can find the transformation direction of the "Chinese time-honored" brands.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2016
ISBN
978-94-6252-167-4
ISSN
2352-5398
DOI
10.2991/icesame-16.2016.120How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yongming Pan
AU  - Yiran Li
PY  - 2016/03
DA  - 2016/03
TI  - Report on the Transformation of the "Chinese Time-Honored" Brands
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 569
EP  - 572
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.120
DO  - 10.2991/icesame-16.2016.120
ID  - Pan2016/03
ER  -