Analysis of Customer Relationship Management (CRM) on Branding Model of Integrated Islamic Education Institutions in East Java
- DOI
- 10.2991/978-2-38476-156-2_22How to use a DOI?
- Keywords
- institutional branding; CRM (Customer Relationship Management)
- Abstract
The aim of this research is to find out an overview of the implementation of branding at the Integrated Islamic School (SIT) in the East Java region which is represented by 4 (four) institutions, namely SDIT Ar Ruhul Jadid Jombang; SDIT Insan Kamil Sidoarjo; SDIT Al Uswah Magetan; and SDIT Insan Permata Malang. The research was carried out using a quantitative approach to develop the results in the following year using a development research approach. The respondents used as research targets were parents of 200 grade 1 (first) students. The research results obtained were that branding efforts at the East Java Integrated Islamic School (SIT) were in the “very high” category with a frequency of 71.0%.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Desi Eri Kusumaningrum AU - Bambang Budi Wiyono AU - Teguh Triwiyanto AU - Dandy Bayu Firdaus AU - Sasi Maulina AU - Warapark Maitreephun AU - Erika Mei Budiarti AU - Suwandi PY - 2023 DA - 2023/12/14 TI - Analysis of Customer Relationship Management (CRM) on Branding Model of Integrated Islamic Education Institutions in East Java BT - Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023) PB - Atlantis Press SP - 205 EP - 214 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-156-2_22 DO - 10.2991/978-2-38476-156-2_22 ID - Kusumaningrum2023 ER -