Implementation of Customer Relationship Management (CRM) in Branding Development of Integrated Islamic Education Institutions
Authors
Warapark Maitreephun1, *, Desi Eri Kusumaningrum2, Bambang Budi Wiyono2, Teguh Triwiyanto2, Dandy Bayu Firdaus2, Sasi Maulina2, Erika Mei Budiarti3, Suwandi3
1Educational Administration, Prince of Songkla University, Pattani Campus, Hat Yai, 94000, Thailand
2Department of Educational Administration, State University of Malang, Malang, 65145, Indonesia
3Islamic Education Management Study Program, Universitas Hasyim Asy’ari, Jombang, 61471, Indonesia
*Corresponding author.
Email: warapark.m@psu.ac.th
Corresponding Author
Warapark Maitreephun
Available Online 14 December 2023.
- DOI
- 10.2991/978-2-38476-156-2_24How to use a DOI?
- Keywords
- customer relationship management; branding; Islamic educational institutions
- Abstract
The purpose of this research is to: (1) find out the forms of activities in implementing school branding, (2) find out strategies for implementing school branding, (3) find out the obstacles or problems in implementing school branding, and (4) find out the implementation of Customer Relationship Management (CRM) in developing school branding. Based on the results of the research conducted, the conclusion is that the form of implementation of Customer Relationship Management (CRM) in building institutional branding is in accordance with the theory used in this article.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Warapark Maitreephun AU - Desi Eri Kusumaningrum AU - Bambang Budi Wiyono AU - Teguh Triwiyanto AU - Dandy Bayu Firdaus AU - Sasi Maulina AU - Erika Mei Budiarti AU - Suwandi PY - 2023 DA - 2023/12/14 TI - Implementation of Customer Relationship Management (CRM) in Branding Development of Integrated Islamic Education Institutions BT - Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023) PB - Atlantis Press SP - 224 EP - 232 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-156-2_24 DO - 10.2991/978-2-38476-156-2_24 ID - Maitreephun2023 ER -