On the Choice of Strategy in Electricity Companies Marketing

DOI

10.2991/icemss-14.2014.80How to use a DOI?

Keywords

electricity companies, marketing, strategy

Abstract

With the further advancement of the electric power markets reform, the electricity companies’ marketing got rapid development. But it also need to be further improved. This paper aims to analyze how to make a choice of marketing strategy for electricity companies from the perspective of marketing concept, team building, product, price, distribution network and promotion and so on.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lijuan Zhang
AU  - Ningning Li
AU  - Hua Huang
PY  - 2014/08
DA  - 2014/08
TI  - On the Choice of Strategy in Electricity Companies Marketing
BT  - Proceedings of the 2nd International Conference on Education, Management and Social Science
PB  - Atlantis Press
SP  - 291
EP  - 293
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemss-14.2014.80
DO  - 10.2991/icemss-14.2014.80
ID  - Zhang2014/08
ER  -