Issues and Countermeasures of Online Group-Purchasing in China

DOI

10.2991/icemss-14.2014.23How to use a DOI?

Keywords

online group-purchasing, marketing model, supervising and management system, internet security

Abstract

With the rapid development of online group-purchasing in China, thousands of group-purchasing websites have established in recent years. It brings huge convenience for people’s daily life. However, the emerging issues and problems that the ratio of closured group-purchasing website to the opening is high, the number of the disputes relevant to group-purchasing is increasing, and the privacy of consumers is difficult to protect for, hinder the development of online group-purchasing. The unclear marketing model, the indifference to internet security, the blocked channels of remedies for breach of contract, and the imperfect supervising and management system, may be the reasons behind that. In order to develop and improve the online group-purchasing, the confidence of customers to online group-purchasing should be fostered, the marketing model of online group-purchasing should be innovated, the laws and regulations related to online group-purchasing should be perfected, and the security technologies about online group-purchasing should be improved.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - GenWei Liao
PY  - 2014/08
DA  - 2014/08
TI  - Issues and Countermeasures of Online Group-Purchasing in China
BT  - Proceedings of the 2nd International Conference on Education, Management and Social Science
PB  - Atlantis Press
SP  - 78
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemss-14.2014.23
DO  - 10.2991/icemss-14.2014.23
ID  - Liao2014/08
ER  -