Analysis of problems existing in enterprise marketing - a case study of SMEs

DOI

10.2991/icemit-15.2015.42How to use a DOI?

Keywords

SMEs, Enterprise market, Marketing

Abstract

In the production and operation of small and medium enterprises, marketing is the most important part, which determines the development of enterprises. However, there are still some problems existed in the marketing process of some enterprises; the specific issues include: the marketing concept is relatively backward, unscientific market research, marketing plan unreasonable, marketing is not advanced, the lack of innovative ideas, management mechanism is not perfect, network marketing Mistakes, low degree of specialization and low quality of the staff, these issues for enterprise development to produce a serious impact. Enterprise marketing problem, it is difficult to improve economic efficiency. Therefore, China's small and medium enterprises should analyze marketing problems and take effective measures to solve them, in order to enhance their marketing management, innovative marketing ideas, and lay a solid foundation for enterprises to sustainable development.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoqing Zhang
PY  - 2015/10
DA  - 2015/10
TI  - Analysis of problems existing in enterprise marketing - a case study of SMEs
BT  - Proceedings of the International Conference on Education, Management and Information Technology
PB  - Atlantis Press
SP  - 192
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemit-15.2015.42
DO  - 10.2991/icemit-15.2015.42
ID  - Zhang2015/10
ER  -