Gender Differences of Advertising Spokespersons in Marketing
- DOI
- 10.2991/icemet-16.2016.381How to use a DOI?
- Keywords
- advertising; spokesperson; gender differences; mechanical impression
- Abstract
With the mature of the market economy, marketing becomes more important day by day. Advertising is one of the most popular way in marketing strategies. As the carrier of the product information, advertising spokesperson holds the balance of marketing, and the function of the gender differences of advertising spokesperson greatly impact on the marketing. Gender differences exist in the field of advertising widely, and we called this phenomenon as the gender mechanical impression of advertising spokesperson. The gender differences impact on the marketing of target consumers and brand. Everything is changing in the world, we must understand the impact of the advertising spokespersons' gender differences on marketing are changing with the objective world, or we could not get the marketing aim.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yanni Li AU - Lingling Ma AU - Yiqun Liu AU - Longqun Li AU - Shuang Sun PY - 2016/05 DA - 2016/05 TI - Gender Differences of Advertising Spokespersons in Marketing BT - Proceedings of the 2016 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 1660 EP - 1663 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-16.2016.381 DO - 10.2991/icemet-16.2016.381 ID - Li2016/05 ER -