The Dilemma and Marketing Strategies of Paper Media under the Background of "Internet +"
Authors
Heng Yang
Corresponding Author
Heng Yang
Available Online May 2016.
- DOI
- 10.2991/icemet-16.2016.282How to use a DOI?
- Keywords
- Internet Plus; Internet +; Paper Media; New Media
- Abstract
With the rapid development of internet and mobile internet, the survival and development of media have been hammered. The paper media needs to seek a way out. This paper analyzes the current situation and dilemma of the paper media, compares the paper media and the new media, expounds the reading habits and psychological of readers in the mobile internet era and explores the marketing strategies of paper media development.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Heng Yang PY - 2016/05 DA - 2016/05 TI - The Dilemma and Marketing Strategies of Paper Media under the Background of "Internet +" BT - Proceedings of the 2016 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 1305 EP - 1308 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-16.2016.282 DO - 10.2991/icemet-16.2016.282 ID - Yang2016/05 ER -