Research on the Construction of Rural E-commerce Live Entrepreneurship Ecosystem from the Perspective of Value Co-creation

DOI

10.2991/978-94-6463-506-5_63How to use a DOI?

Keywords

value co-creation; participant; rural e-commerce live broadcast; entrepreneurial ecosystem

Abstract

To foster new industries, formats, and models for rural development and achieve high-quality rural e-commerce live broadcasting, we must innovate its development paradigm and establish an entrepreneurial ecosystem. This paper conducts an in-depth analysis of the prominent issues in rural e-commerce entrepreneurship by examining the current status of rural e-commerce live broadcasting. Based on the perspective of value co-creation, this study constructs a rural e-commerce live entrepreneurial ecosystem, optimizes developmental challenges, and offers insights for the healthy growth of the live e-commerce industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yufan Wang
AU  - Ruilie Cheng
AU  - Ye Zheng
AU  - Zhiqing Wei
AU  - Ge Wen
PY  - 2024
DA  - 2024/09/02
TI  - Research on the Construction of Rural E-commerce Live Entrepreneurship Ecosystem from the Perspective of Value Co-creation
BT  - Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024)
PB  - Atlantis Press
SP  - 565
EP  - 573
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-506-5_63
DO  - 10.2991/978-94-6463-506-5_63
ID  - Wang2024
ER  -