The Role of Chinese Internet Celebrity Live Streaming Industry in E-commerce Economy Based on VAR Model

DOI

10.2991/978-94-6463-506-5_38How to use a DOI?

Keywords

internet celebrity; e-commerce; var model; Internet

Abstract

With the development of e-commerce technology and the popularization of mobile networks, Internet live streaming platforms have emerged, and the emergence of a large number of Internet celebrities have created great economic benefits for today's society. The intrinsic connection between China's Internet celebrity live streaming industry and e-commerce is deeply analyzed through VAR model, using ADF test, Granger test and impulse response function. Research has shown that the live streaming industry of internet celebrities plays an important role in the e-commerce economy, and there is a mutual influence between the two.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mai Wang
AU  - Zhiqian Ju
AU  - Xu Zhu
AU  - Hongyan Wang
PY  - 2024
DA  - 2024/09/02
TI  - The Role of Chinese Internet Celebrity Live Streaming Industry in E-commerce Economy Based on VAR Model
BT  - Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024)
PB  - Atlantis Press
SP  - 347
EP  - 356
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-506-5_38
DO  - 10.2991/978-94-6463-506-5_38
ID  - Wang2024
ER  -