Exploration of Network Marketing Channel for SMEs under E-commerce Background

DOI

10.2991/icemct-14.2014.21How to use a DOI?

Keywords

e-commerce, SME, network marketing, marketing mode, enterprise development

Abstract

As the proportion of internet in China’s marketing market shares continuously extends and develops, e-commerce gradually covers various industries and becomes the supporting point of rapid development of enterprises. As e-commerce increasingly expands, small and medium enterprises (SMEs) also start to enter the list of e-commerce marketing. Currently, to comprehensively and intensively understand development status of network marketing channel of SMEs under e-commerce background and to actively solve network marketing problems of SMEs are the main means for vast SMEs to grasp internet development opportunities and realize enterprise sustainable development.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juanjuan Liang
PY  - 2014/06
DA  - 2014/06
TI  - Exploration of Network Marketing Channel for SMEs under E-commerce Background
BT  - Proceedings of the 2014 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 90
EP  - 93
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.21
DO  - 10.2991/icemct-14.2014.21
ID  - Liang2014/06
ER  -