Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)

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A Study of Consumption Intentions in Fashion E-zine Design-Take Vogue for Example

Authors
Xiang Wang1, *
1Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, UK
*Corresponding author. Email: wangxiang202308@163.com
Corresponding Author
Xiang Wang
Available Online 14 February 2024.
DOI
10.2991/978-94-6463-368-9_90How to use a DOI?
Keywords
fashion e-zine; interior design; exterior design; interaction design; consumer wishes
Abstract

Fashion e-zines, as an emerging way of accessing consumer information, have received widespread attention in today’s digital era. This study used SPSS analysis and other methods, aiming to explore the impact of fashion e-zine design on consumption intention. The results of this study show that fashion e-zines have high credibility and attractiveness in providing fashion information and trends, and personalised recommendations and interactive communication functions also play a positive role in promoting consumers’ purchasing decisions. However, Consumers’ willingness to spend on fashion e-magazines varies somewhat, which are related to individual consumption preferences, usage habits and digital literacy levels. Fashion e-zines still need to be optimised in terms of content quality, recommendation algorithms and user experience to increase consumers’ willingness to consume fashion e-zines.The study shows that the design of fashion e-zines has a positive impact on consumption intention.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
14 February 2024
ISBN
10.2991/978-94-6463-368-9_90
ISSN
2352-5428
DOI
10.2991/978-94-6463-368-9_90How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiang Wang
PY  - 2024
DA  - 2024/02/14
TI  - A Study of Consumption Intentions in Fashion E-zine Design-Take Vogue for Example
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 758
EP  - 764
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_90
DO  - 10.2991/978-94-6463-368-9_90
ID  - Wang2024
ER  -