Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)

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A Review of Eye-tracking Technology Application in Tourism Research

Authors
Lin Ma1, *, Xiaohua Wang1
1School of Tourism & Research Institute of Human Geography, Xi’an International Studies University, Xi’an, 710128, China
*Corresponding author. Email: molly102@yeah.net
Corresponding Author
Lin Ma
Available Online 14 February 2024.
DOI
10.2991/978-94-6463-368-9_98How to use a DOI?
Keywords
review; tourism; eye-tracking technology; eye movement
Abstract

To avoid information overload, the human brain selects the information it notices, making selective attention a scarce resource. Most topics in tourism research have centred around tourist attention due to the focus on tourists. However, the measurement of attention has been carried out by questionnaires and interviews, which are subjective methods that may be influenced by factors such as social expectations and personal values to make the experiment fall into error. Since 80-90% of the information in the human brain originates from the visual system, measuring visual attention can reflect human attention. Eye-tracking technology based on that principle can measure human attention very well. This paper focuses on the following three topics: (1) Introduction of eye-tracking technology; (2) Summary of the research content in different tourism fields; (3) Conclusion of the shortcomings and future enhancement approaches. Based on those, this article makes several contributions. By analysing the application of eye-tracking technology in tourism research, the paper will provide new research methods and research ideas for later studies and help the development of the tourism discipline.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
14 February 2024
ISBN
978-94-6463-368-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-368-9_98How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lin Ma
AU  - Xiaohua Wang
PY  - 2024
DA  - 2024/02/14
TI  - A Review of Eye-tracking Technology Application in Tourism Research
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 838
EP  - 846
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_98
DO  - 10.2991/978-94-6463-368-9_98
ID  - Ma2024
ER  -