Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Value Investment Under the Effect of COVID-19

Authors
WenLan Fan1, *, †, TingGuan Wu2, *, †, Qing Deng3, *, †
1Layton House, RDFZ King’s College School Hangzhou, 310000, Hangzhou, China.
2Dietrich College of Humanities and Social Sciences, Carnegie Mellon University, 15213, Pittsburgh, Pennsylvania, USA
3Mandela house, Dulwich international high school Suzhou, 215000, Suzhou, China
†

These authors contributed equally.

*Corresponding author. Email: an.wenlan@rkcshz.cn
Corresponding Authors
WenLan Fan, TingGuan Wu, Qing Deng
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.346How to use a DOI?
Keywords
value investment; COVID-19; consumer staples industry; quantitative analysis
Abstract

The impact that COVID-19 brought to the global economy has not yet been eliminated, especially for the retailing industry. At this new stage, we apply the value investing method to analyze investment opportunities in the post-epidemic era. [1] This research will use cases from three companies: PepsiCo, Coca-Cola, and Costco, and analyze them quantitatively from three facets: risk, profitability, and market ratios. This paper could help investors clarify their methods of value investment in this special time. And the results indicate that all three companies will attract investors who prefer low risk in investment because three companies are both liquid and have stable profitability growth. But with reference to the market ratios, value investors and momentum buyers may not prefer to invest in any of them. The results show that the risk index of the three companies is similar in terms of risk, and they all have similar beta data. In terms of profitability, coke is the relative best. On the market side, Pepsi is likely to attract more investors because the numbers are better than the other two companies. Based on the data analysis from the three aspects, it is concluded that almost all the investors of the three companies are long-term investors because they can bring a stable income.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.346How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - WenLan Fan
AU  - TingGuan Wu
AU  - Qing Deng
PY  - 2021
DA  - 2021/12/15
TI  - Value Investment Under the Effect of COVID-19
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2110
EP  - 2114
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.346
DO  - 10.2991/assehr.k.211209.346
ID  - Fan2021
ER  -