Walmart China Face the Marketing Strategic Issues and What’s their Future Plan
Authors
Mingchen Yuan1, *, Ningxin Zhang2, Zu Guang Wong3
1College of Art & Science, Syracuse University, Syracuse New York, 13244, US,yuanmingchen922@gmail.com
2English School Attached to Guangdong University of Foreign Studies, Canton China, 510440,Lorraine031219@163.com
3St. John’s School, Vancouver, British Columbia, Canada, V6K 2J,Jessiex324@gmail.com
Corresponding Author
Mingchen Yuan
Available Online 15 December 2021.
- DOI
- 10.2991/assehr.k.211209.474How to use a DOI?
- Keywords
- Walmart; Retail; Online Commerce; Grocery; Management; Culture
- Abstract
The purpose of this SWOT analysis is to demonstrate that Walmart has the opportunities to achieve localized transformation and have competitive strength by using effective supply chain logistics and E-commerce locally; however, the company will need to act swiftly to overcome its weaknesses in its management culture and the failure to read Chinese culture and consumption habits as well as the threat of local supermarkets gaining more brand loyalty.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Mingchen Yuan AU - Ningxin Zhang AU - Zu Guang Wong PY - 2021 DA - 2021/12/15 TI - Walmart China Face the Marketing Strategic Issues and What’s their Future Plan BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2922 EP - 2926 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.474 DO - 10.2991/assehr.k.211209.474 ID - Yuan2021 ER -