The Application of POCD Framework to Current Online Platform Venture Capital Investment
Taking Hopin as an Example
Authors
Zhenning Gao1, a,*, †, Jiahui Sheng2, b, *, †, Zilin Wang3, c, *, †, Yao Yao4, d, *, †
1American University, Washington DC, United States, 20016
2University of California, Irvine, United States, 92697
3Yantai International Academy, Yantai 264006, China
4University of North Carolina, at Chapel Hill, Chapel Hill, United States, 27514
†
These authors contributed equally.
*Corresponding author. Email: azg9481a@student.american.edu
Corresponding Authors
Zhenning Gao, Jiahui Sheng, Zilin Wang, Yao Yao
Available Online 15 December 2021.
- DOI
- 10.2991/assehr.k.211209.476How to use a DOI?
- Keywords
- Online event platform; POCD; Hopin; Start-up
- Abstract
The article mainly evaluates Hopin company’s investment and company prospects by using POCD (people, opportunity, context, deal). By analyzing Hopin’s strengths in terms of people, opportunities, and content, combined with founders and employees who have undergone higher education, the company’s improvement and development of products and services, and the adaptation to the customer base’s needs. At the same time, the inconvenience of offline activities brought about by Covid-19 has led to a great promotion of Hopin’s online platform products. Hopin has enhanced its competitive advantage in many ways compared to its competitors, enabling it to grow rapidly and make significant investments within a year.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhenning Gao AU - Jiahui Sheng AU - Zilin Wang AU - Yao Yao PY - 2021 DA - 2021/12/15 TI - The Application of POCD Framework to Current Online Platform Venture Capital Investment BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2934 EP - 2939 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.476 DO - 10.2991/assehr.k.211209.476 ID - Gao2021 ER -