Bidder and Seller Strategies in Online Auctions: A Review

DOI

10.2991/assehr.k.211209.325How to use a DOI?

Keywords

Online Auction; Bidding Strategy; Seller Strategy; Sniping; Buyout Price

Abstract

Since the 1990s, online auctions, as well as e-commerce in general, has boomed. The COVID-19 pandemic this year has further led to an increase in online transactions, making the topic of online auctions as current as ever. This paper summarizes and compares existing research on the strategies for bidders and sellers in online auctions to conclude that sniping could be an optimal strategy for bidders to employ and that sellers must take a more strategic approach in selecting discretionary attributes in their auction listings to maximize profits.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Audrey Elizabeth Wen
AU  - HoiYat Wong
PY  - 2021
DA  - 2021/12/15
TI  - Bidder and Seller Strategies in Online Auctions: A Review
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1993
EP  - 1999
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.325
DO  - 10.2991/assehr.k.211209.325
ID  - Wen2021
ER  -