The Influence of Fan Economic Marketing on Enterprises in the Current Market

DOI

10.2991/assehr.k.211209.088How to use a DOI?

Keywords

Fan economic marketing means domestic market; new media; Chinese marketing; Enterprise level

Abstract

With the progress of the times, the Internet is becoming more and more developed. All kinds of media emerge in endlessly. Gradually, fans also begin to appear as a group with great commercial value“Words such as “carrying goods”, “endorsement ambassador” and “XXX recommendation” began to become the key to brand traffic and sales. In the era of fan economy, the economic model with idol as the core has become popular. The innovative and developed marketing means has also become an important stroke affecting enterprises. The research theme of this time is what impact the marketing means of fan economy has on enterprises and even society in the domestic market. For example, it plays a vital role in the change of marketing means of enterprises and plays an innovative role in the sales channel of the market.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jingyi Zhang
PY  - 2021
DA  - 2021/12/15
TI  - The Influence of Fan Economic Marketing on Enterprises in the Current Market
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 533
EP  - 535
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.088
DO  - 10.2991/assehr.k.211209.088
ID  - Zhang2021
ER  -