Study on Evaluation of the Level of Enterprises Management and Choice of Business Strategy from Enterprises Annual Financial Statements
Take Alibaba for Example
Those authors contributed equally
- DOI
- 10.2991/assehr.k.211209.318How to use a DOI?
- Keywords
- Alibaba; DuPont analysis; accounting statements; corporate strategy
- Abstract
With the fast development of internet technology, new and large scaled e-commerce enterprises that highly integrate internet technology and financial instruments have rapidly developed in recent years. For these e-commerce enterprises, their daily accounting processing and the structure of external financial statements will be significantly different from the financial statements of traditional enterprises. Therefore, how to understand the financial information of e-commerce enterprise statements in shorten time; how to understand its constituent factors and its significance of financial data; and how to understand the business behavior hidden after financial data, all of which have caught the eyes of the majority of the investors and enterprise managers. Under such social circumstances, the paper taking Alibaba as an example, using DuPont analysis method to conduct a detailed data analysis of Alibaba’s overall financial situation through the detailed financial analysis of profitability, operation, solvency, and the financial situation of cash flow. By analyzing the financial situation of profitability, operating capacity, solvency, and cash flow in detail and combining the research methods of corporate financial management and strategy, this paper makes an active exploration for studying the current booming e-commerce enterprises. Through research, this paper demonstrates that Alibaba’s good profitability, solvency, and cash flow are stable and are a positive phenomenon and example for both potential investors and business managers. At the same time, through the example of the financial statements, this paper also further discusses the weak links in Alibaba’s strategic management, and puts forward reasonable suggestions for the development of related industries.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yihai Liu AU - Peiyi She AU - Xinyi Wang AU - Jiaqi Yang PY - 2021 DA - 2021/12/15 TI - Study on Evaluation of the Level of Enterprises Management and Choice of Business Strategy from Enterprises Annual Financial Statements BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1948 EP - 1956 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.318 DO - 10.2991/assehr.k.211209.318 ID - Liu2021 ER -