Analysis of the Economics Behind Gree-style Survival

DOI

10.2991/assehr.k.211209.456How to use a DOI?

Keywords

Gree; economics; diversification; Enterprise development

Abstract

Gree is one of the well-known household appliance companies in China, which has now entered the era of diversification. Under the leadership of Dong Mingzhu, Gree Electric is ready to cover every aspect from home to travel. The development of the diversification of Gree Electric also means that it needs to achieve a comprehensive reconstruction of the company’s culture, organizational structure, management capabilities and other aspects, which will take some time. Through literature research and case analysis, this paper makes an in-depth analysis of Gree’s diversified development process, and tries to explore the economic significance of Gree’s survival mode and development way provide a reference for the development of other industries in China. The author found that the influence of diversified development strategy on Gree is relatively positive

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Fu LiYuan
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of the Economics Behind Gree-style Survival
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2803
EP  - 2807
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.456
DO  - 10.2991/assehr.k.211209.456
ID  - LiYuan2021
ER  -