Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Cultural Distance and the Export of Film and TV Works: Verification Based on China and B&R Countries

Authors
Yanfeng Lei1, *, Jianyu Chi1, Mingkai Huang1
1School of Economics and Management, Communication University of China, Beijing, 100024, China
*Corresponding author. Email: 15712940851@163.com
Corresponding Author
Yanfeng Lei
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.199How to use a DOI?
Keywords
Cultural distance; film and television works export; “the Belt and Road” initiative
Abstract

With the opportunity of “the Belt and Road” (B&R) Initiative in recent years, Chinese film and television works have made phased progress in “going global”. But there are still trade barriers caused by cultural differences such as “cultural discount” in the process of film and television industry internationalization. Based on Hofstede’s cultural dimension theory as an analytical framework, this paper selects the data of China’s export of film and television works from 54 B&R countries from 2010 to 2018 as samples to empirically analyze the impact of cultural distance on the export of Chinese film and television works. And we process the endogeneity of the model by means of instrumental variable method. The findings are as follows: first, the cultural distance between China and B&R countries has a significant hindering effect on the export of Chinese film and television works; second, the sub-dimension regression results of cultural distance further show that the three dimensions of power distance, masculinity/femininity and uncertainty avoidance have a negative impact on the export of Chinese film and television works.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.199How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yanfeng Lei
AU  - Jianyu Chi
AU  - Mingkai Huang
PY  - 2021
DA  - 2021/12/15
TI  - Cultural Distance and the Export of Film and TV Works: Verification Based on China and B&R Countries
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1236
EP  - 1243
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.199
DO  - 10.2991/assehr.k.211209.199
ID  - Lei2021
ER  -