Analysis of BYD’s Business Model and Future Development Prospects

DOI

10.2991/assehr.k.211209.067How to use a DOI?

Keywords

BYD; SWOT analysis; PEST analysis; company development prospect

Abstract

This paper uses PEST analysis and SWOT analysis to explore the macro environment and development prospects of BYD in the Chinese market. The study found that BYD has clear advantages in terms of price and business scope, but technological innovation and sales channels are areas that BYD needs to focus on and improve promptly. In addition, the favourable policies for the new energy industry introduced by China in recent years indicate that the macro environment of China at this time is very conducive to BYD’s future growth. BYD’s outstanding strengths and the environment in which it operates indicate that it has a very bright future. Exploring the future of BYD will not only give the public a clearer picture of the company, but can also be used as a reference for investors to help them make further decisions. More importantly, BYD is the industry benchmark for new energy vehicle companies in China. The study of BYD’s future development direction can also provide some guidance and reference to the study of the development of China’s new energy and automotive industries.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yundi Gao
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of BYD’s Business Model and Future Development Prospects
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 398
EP  - 403
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.067
DO  - 10.2991/assehr.k.211209.067
ID  - Gao2021
ER  -