Study on the Strategic Development of Foreign Manufacturing Industry Under the Chinese Fad

DOI

10.2991/assehr.k.211209.306How to use a DOI?

Keywords

manufacturing; Chinese-fad; strategic; SWOT analysis

Abstract

After the trade war between China and America and the covid-19, there is a Chinese fad rise in China’s economy. The rise of fad is because the trade war and covid-19 build strong confidence of Chinese people. Chinese people begin to buy the goods produced by their own countries. This makes it a foreign company harder to survive in the Chinese market. This paper analyses the strategy of the company in the foreign manufacturing industry by using 3 company Apple, Nike and HM as representees. This paper uses the SWOT model to analyse the data from the company’s financial report and the Authoritative data library on the internet and finds out the effect of Chinese fad on the foreign manufacturing companies’ strategy, and follow the changes in their company strategies, it also gives out the references to other companies on how to face the Chinese fad condition and affect their company strategies. This paper aims to provide suggestions of the future strategy development to the foreign manufacturing company as well as provide reference for other company’s strategic change.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruiyu Tang
PY  - 2021
DA  - 2021/12/15
TI  - Study on the Strategic Development of Foreign Manufacturing Industry Under the Chinese Fad
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1880
EP  - 1886
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.306
DO  - 10.2991/assehr.k.211209.306
ID  - Tang2021
ER  -