Analysis of Internet Celebrity Brand Marketing Strategy
The Example of Nayuki’s Tea
Authors
Yibo Wang1, a,†, Xiwen Cui2, b,†, Wenxuan Zhou3, c,†
† 1Yibo Wang, The King’s Christian School, United States of American
† 2Xiwen Cui, Guangzhou Foreign Language School
† 3Wenxuan Zhou, Wuxi Foreign Language School
†
These authors contributed equally.
*Corresponding author: Yibo Wang Email: awangyibo0523@163.com
Corresponding Author
Yibo Wang
Available Online 15 December 2021.
- DOI
- 10.2991/assehr.k.211209.378How to use a DOI?
- Keywords
- “Internet Celebrity Brand”; “Marketing Strategy”; “Nayuki’s Tea”; “Marketing Model.”
- Abstract
With the rapid development of the Internet and economy. Internet celebrity brands have become a new generation of large economic systems. This article uses a case study method to select the Internet celebrity brand Nayuki’s tea to discuss the marketing strategy and analyze all the same Internet celebrity brands. Suggestions and countermeasures are proposed for the deficiencies and easily overlooked aspects of Internet celebrity brands in marketing strategies. It provides a reference value for the same type of brand development and researchers in the future.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yibo Wang AU - Xiwen Cui AU - Wenxuan Zhou PY - 2021 DA - 2021/12/15 TI - Analysis of Internet Celebrity Brand Marketing Strategy BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2308 EP - 2314 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.378 DO - 10.2991/assehr.k.211209.378 ID - Wang2021 ER -