Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Research on Disney’s Possible Expansion Strategy in Asian Market

Authors
Ziying Hua1, *, †, Hao Song2, *, †, Kunzhi Zou3, *, †
1Capilano University, North Vancouver, Canada
2Qingdao No.9 Senior High School, Qingdao, Shandong, China
3Xiamen No.1 High School, Xiamen, Fujian, China
†

These authors contributed equally.

*Corresponding author. Email: guanghua.ren@gecacdemy.cn
Corresponding Authors
Ziying Hua, Hao Song, Kunzhi Zou
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.426How to use a DOI?
Keywords
Disney; Market; Expansion
Abstract

Disney’s financial statement shows that from 2011 to 2020, Walt Disney mainly gains its revenue through Canadian and American market, but fail to effectively gain profit in Asia, especially in China--Shanghai Disneyland fails to provide respectable income for Disney. This phenomenon, known as inorganic growth, needs to be improved to ensure Disney’s successful development in the future. So, in this paper, the fundamental problem for Walt Disney’s globalization is whether Walt Disney will have a broad market prophet in China in the future. The proposed method to solve the problem is comparing Disney and its competitors, the analysis of the overall external situation in China, and the choice of locations in China. Each part is divided into three sections to provide a detailed and comprehensive analysis supported by tables and graphs. The data are mainly obtained from authoritative journals and international performance studies. The results indicate that Disney is supposed to make several improvements to ensure that it can open a brand-new Chinese market and keep leading the market as it used to be. The analysis is significant because it relates to the future globalization of Walt Disney in China that whether it can reverse the current inorganic growth and allows the Asia area to account for a larger percentage of total revenue. Financial and real estate’s elements are also taken into consideration.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.426
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.426How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Ziying Hua
AU  - Hao Song
AU  - Kunzhi Zou
PY  - 2021
DA  - 2021/12/15
TI  - Research on Disney’s Possible Expansion Strategy in Asian Market
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2618
EP  - 2625
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.426
DO  - 10.2991/assehr.k.211209.426
ID  - Hua2021
ER  -