Industrial Internet Based on Value Co-creation Theory Platform Ecosystem Innovation Strategy Research

Take Zhejiang Bluetron’s supOS as an Example

DOI

10.2991/assehr.k.211209.400How to use a DOI?

Keywords

Zhejiang Bluetron; Value Co-creation; Platform Innovation Strategy; Industrial Internet Platform

Abstract

Industrial Internet is the core of intelligent transformation of China’s manufacturing industry, and the implementation of intelligent manufacturing and the construction of industrial Internet platform services is also the main direction of digital transformation development of manufacturing industry. However, industrial Internet platform innovation is risky, and it is difficult to choose and implement strategies in the context of the imperfect domestic industrial SaaS ecosystem. This paper takes the value co-creation in the evolution of enterprise innovation ecosystem as the main line, takes Zhejiang Lanzhuo’s supOS industrial cloud platform as the case study object, adopts the exploratory single case study method, and analyzes the path of value co-creation in different stages of innovation ecosystem evolution and the industrial PaaS service to empower the industrial chain with platform in the process of adopting platform innovation strategy based on the perspective of digital empowerment and platform ecosystem. The study finds that The study finds that the industrial Internet platform owner firms adopt platform innovation strategies to achieve rapid accumulation and expansion based on value expectations and market environment. The value of resource integration and the value of structural adjustment work together in the construction of the industrial Internet platform ecosystem, with a good internal interaction mechanism; under the perspective of the platform ecosystem, the four subjects of the platform, industrial enterprises, software service providers and stakeholders jointly participate and form the innovation ecosystem, with two and two showing a binary interaction and effective sharing state; represented by Lanzhuo supOS, which is committed to building The industrial Internet platform represented by Lanzhuo supOS, which has outstanding ability in resource integration and can realize two-way interaction between transaction and innovation, breaks the traditional scattered and closed state of industrial Internet through the strategy of building innovation ecosystem and realizes the strategic purpose of platform ecosystem innovation.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Hu Qiantao
AU  - Wang Jiexiang
PY  - 2021
DA  - 2021/12/15
TI  - Industrial Internet Based on Value Co-creation Theory Platform Ecosystem Innovation Strategy Research
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2452
EP  - 2460
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.400
DO  - 10.2991/assehr.k.211209.400
ID  - Qiantao2021
ER  -