Analysis of Short Video Marketing Strategy and Industry Trend and Suggestions to Uploaders

DOI

10.2991/assehr.k.211209.315How to use a DOI?

Keywords

short video; marketing strategy; development; marketing realization

Abstract

With the development of mobile Internet, mobile short video has become one of the main channels for people to obtain information. Short video marketing as a new marketing means, we can see its development potential in the 5 G era, but it is undeniable that there are still many loopholes in this industry. Therefore, the author makes a SWOT analysis of short video marketing to summarizes the development trend of short video marketing. Then, the author makes a brief strategic analysis from the four dimensions of product, price, place, promotion. Through the analysis, the author concludes that the business realization model will be standardized. Although the short video marketing realization is still in its infancy, with the gradual maturity of the industry, the business realization model will be more standardized, and MCN will also begin to mature.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruihao Zhou
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of Short Video Marketing Strategy and Industry Trend and Suggestions to Uploaders
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1934
EP  - 1937
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.315
DO  - 10.2991/assehr.k.211209.315
ID  - Zhou2021
ER  -