Why Does Tea’ Stone Have the Potential to Succeed? —— Based on the POCD Analysis Framework

DOI

10.2991/assehr.k.211209.416How to use a DOI?

Keywords

Tea’ Stone; POCD analysis; tea-related beverage stores

Abstract

This paper analyses a new emerging pure tea brand, compared with many tea-related beverage stores that appear in the market. According to the research, people’s acceptance of such products is higher and higher, and the market competition is also intensified. The main purpose is to explain to readers why tea’ stone, an emerging and innovative pure tea beverage brand, has the potential to succeed in an increasingly competitive market. However, as a new brand of pure tea, Tea’ stone has many shortcomings. It faces many difficulties and challenges, such as slow development and low reputation. This article presents a comprehensive review of Tea’ stone and analyses why it has the potential of success from many aspects. The paper mainly uses the POCD framework to analyze tea’ stone. This model can well analyze the competitive advantages or shortcomings of a brand from many aspects. In conclusion, based on the model’s analysis and survey results, it suggests that Tea’ stone is very competitive in the current market and can be expected in the future.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Haoqi Xiao
PY  - 2021
DA  - 2021/12/15
TI  - Why Does Tea’ Stone Have the Potential to Succeed? —— Based on the POCD Analysis Framework
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2557
EP  - 2562
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.416
DO  - 10.2991/assehr.k.211209.416
ID  - Xiao2021
ER  -