Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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The Current Situation and Future Trend of the Platform Economy

Authors
Jiayi Wu1, a,*, †, Jiayi Xu2, b, *, †, Yuhan Zhou3, c, *, †, Xiahui Zhu4, d, *, †
1College of Agricultural and Environmental Science, University of California Davis, Davis 95616, United States
2Alfred Lerner College of Business and Economics, University of Delaware, Newark 19711, United States
3E. Craig Wall Sr. College of Business Administration, Coastal Carolina University, Conway 29526, United States; International School, Huaqiao University, Quanzhou 362021, China
4Adam Smith Business School, University of Glasgow, Glasgow G12 8QQ, United Kingdom
c

yzhou@coastal.edu (Zhou, Y.)

†

These authors contributed equally.

*Corresponding author. Email: aayiwu@ucdavis.edu (Wu, J.)
Corresponding Authors
Jiayi Wu, Jiayi Xu, Yuhan Zhou, Xiahui Zhu
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.027How to use a DOI?
Keywords
Platform Economy; Investment; Business Model; Risk Control
Abstract

Platform economy has become a new economic model in the 21st century, which has changed the traditional industrial structure of digital platforms. In this paper, the profit and sales models of the global platform economy are sorted out, and the potential risks and risk control mechanisms of internal and external environments on Internet platform enterprises are discussed. The analysis of the economic development of the whole platform from the perspective of investment provides practical investment suggestions for investors. In the short term, this paper suggests investors pay more attention to changes in government policies and the situation of platform company operators, compliance of market operations, and management capabilities. In the long run, the platform economy business model will reform traditional industries, further develop advanced manufacturing, support platform enterprises in the consumer sector, and continue to unleash consumption potential in the future. On this basis, there are still many problems worth exploring, which the lack of quantitative analysis of platform enterprises. The future research direction will focus on the relationship between platform competition and platform power. In addition, this research will focus on the social externalities caused by platform power expansion from the macro and micro levels.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.027How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayi Wu
AU  - Jiayi Xu
AU  - Yuhan Zhou
AU  - Xiahui Zhu
PY  - 2021
DA  - 2021/12/15
TI  - The Current Situation and Future Trend of the Platform Economy
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 168
EP  - 175
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.027
DO  - 10.2991/assehr.k.211209.027
ID  - Wu2021
ER  -