Analysis of Business Model, Logistics Operation and Live Broadcast of Amazon and Taobao under Epidemic

DOI

10.2991/assehr.k.211209.040How to use a DOI?

Keywords

Amazon; Taobao; epidemic; logistics

Abstract

Under the pandemic, Amazon’s stock not only does not have strong fluctuations, but also global sales are soaring. Comparing two popular online shopping platforms, Amazon and Taobao, this paper analyzes their differences in business model, the logistics operation, and the live broadcast. It can be concluded that Amazon uses operation mode and live broadcast to attract more consumers, and warehouse operation lets logistics more effective. Under the influence of these factors, Amazon has the better sales and market share in the world.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xinjing Guo
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of Business Model, Logistics Operation and Live Broadcast of Amazon and Taobao under Epidemic
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 244
EP  - 247
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.040
DO  - 10.2991/assehr.k.211209.040
ID  - Guo2021
ER  -