Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Research on Specific Methods of Using Sports Marketing Technology to Increase Basketball Viewership in Canada

Authors
Yiding Zhang*
Institute Le Rosey, Rolle,1180, Switzerland
*Corresponding author’s Email:danielzhang309@yahoo.com
Corresponding Author
Yiding Zhang
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.138How to use a DOI?
Keywords
Sports marketing; Canadian sports; marketing and communication
Abstract

Sports marketing communication is a branch of marketing communication, which takes sports as the basic point and core elements, transmit and exchange not only simple Canadian sports basketball information, but more importantly, a potential thinking consciousness and internal spiritual power. The unique emotional effect of sports connects competition products and communication objects in natural and flexible communication, transmit consistent product information and service image, form a strong joint force to create good communication channels between products and audience. This article tries to study the communication of sports marketing, using the starting point, comparative analysis, case analysis, logic analysis and related knowledge, and study the methods of field communication, media application and activity marketing.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.138How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yiding Zhang
PY  - 2021
DA  - 2021/12/15
TI  - Research on Specific Methods of Using Sports Marketing Technology to Increase Basketball Viewership in Canada
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 851
EP  - 856
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.138
DO  - 10.2991/assehr.k.211209.138
ID  - Zhang2021
ER  -