Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Survey Data Analysis Using Information Theory – A New Method for Business Research

Authors
Pak Hou Che1, *, Caleb Huanyong Chen1, Chunsheng Li1
1School of Business, Macau University of Science and Technology, Macao SAR, China
*Corresponding author. Email: pahche@must.edu.mo
Corresponding Author
Pak Hou Che
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.127How to use a DOI?
Keywords
Survey analysis; information theory; entropy; regression
Abstract

As a traditional method to test relationships between variables, regression has been used widely but there are also limitations. Based on information theory, this study proposed an entropy method for researchers to use as an alternative option. Firstly, the mathematical foundation basing on entropy theory was built. Then a computer-simulated model and data were generated and tested. Finally, real survey data were used to test the method. Both computer-simulated and survey models proved the equivalence between the entropy method and traditional regression, while the entropy method told more details behind the data. This study extends methodologies and research in business.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.127How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Pak Hou Che
AU  - Caleb Huanyong Chen
AU  - Chunsheng Li
PY  - 2021
DA  - 2021/12/15
TI  - Survey Data Analysis Using Information Theory – A New Method for Business Research
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 775
EP  - 778
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.127
DO  - 10.2991/assehr.k.211209.127
ID  - Che2021
ER  -