Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Investigating the Market Strategy of Smart food’s latest product based on Business Analysis Models

Authors
Baoyi Jiang
The International Department, The Affiliated High School of Guangzhou University, Guangzhou, Guangdong 510000, China
Corresponding Author
Baoyi Jiang
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.364How to use a DOI?
Keywords
PEST analysis; Porter’s Five forces analysis; SWOT analysis
Abstract

The purpose of this paper is to evaluate the profitability potential for a new low-carbohydrate snack and predict its future market condition. By applying the PEST model, Porter’s five forces model, and SWOT model, I analyzed the market condition from both external and internal factors that would impact the market of K-Pack, including the competition within the snacking industry, the strengthens and weaknesses of the firm, etc. Results show that the future market of the product labeled as K-Pack shows a positive tendency, and they are likely to make sizable profits if they enter the market soon. My paper shows the broad applicability of these three models and their effectiveness when taking into use.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.364How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Baoyi Jiang
PY  - 2021
DA  - 2021/12/15
TI  - Investigating the Market Strategy of Smart food’s latest product based on Business Analysis Models
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2218
EP  - 2223
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.364
DO  - 10.2991/assehr.k.211209.364
ID  - Jiang2021
ER  -