Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Analysis of the Marketing Strategies of Luxury Cars in China—Porsche as an Example

Authors
Jingchun Guo985880664@qq.com
The University of Vermont
Corresponding Author
Jingchun Guo985880664@qq.com
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.156How to use a DOI?
Keywords
Luxury car; Porsche; Chinese market; 4P theory; Marketing strategies
Abstract

The paper firstly introduces the current development status and possible development trend of Chinese luxury car market. In the following of the paper, the marketing strategy of Porsche car in China is researched, and the reasonable suggestions are proposed to improve the marketing ability after making the influencing strategy selection via 4P theory.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.156How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jingchun Guo
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of the Marketing Strategies of Luxury Cars in China—Porsche as an Example
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 953
EP  - 956
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.156
DO  - 10.2991/assehr.k.211209.156
ID  - Guo2021
ER  -