Evaluation of JianKang Health Club’s Business Model Research

DOI

10.2991/assehr.k.211209.144How to use a DOI?

Keywords

The fitness centers; Exercising; Business Model

Abstract

Under the current fitness industry, customers pay a high price to hire personal trainers, while personal trainers receive limited and unsatisfactory salaries. This article proposes and analyses a new business model to replace the current unreasonable business model in the fitness industry. Customers pay less on hiring trainers, and personal trainers earn more. The JianKang Health Club is conducted by building a platform where customers contact personal trainers directly without the middleman receiving money. Also, besides the main function, this platform contains other functions, including sharing photos and videos on the personal page, recording unpaid and paid classes, etc. Customers choose where to take training classes to avoid wasting time on the commuter journey, and they pay an affordable price to hire personal trainers to help them exercise better. Personal trainers gain more spare time to develop other jobs besides teaching since they do not need to stay in the office all day, and their salary increases because they gain what customers pay. Furthermore, this article discusses the promising profits of running this platform. Several potential ways to ensure the profits, including receiving membership fees, putting advertisements on the platform, etc. Moreover, this article analyses the number of customers who will be attracted to this platform. Not only does this research contribute to the reformation of the current fitness industry to satisfy both customers’ and trainers’ needs, but also it promotes more creative thoughts about how to adjust a field’s business model to serve customers better.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Xinyi Li
PY  - 2021
DA  - 2021/12/15
TI  - Evaluation of JianKang Health Club’s Business Model Research
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 886
EP  - 891
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.144
DO  - 10.2991/assehr.k.211209.144
ID  - Li2021
ER  -