Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Reflection on the Contradiction Between Online and Physical Book Retailers in China

Conceptions about Future Bookstore Design

Authors
Dongyang Chen1, *
1Entrepreneurship and Innovation, School of Management, University of San Francisco
*Corresponding author. Email: dchen35@dons.usfca.edu
Corresponding Author
Dongyang Chen
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.097How to use a DOI?
Keywords
Future Bookstore; E-commerce; Physical Retailer; Profit Margin; O2O Business Model; Technology; Big Data; Positioning
Abstract

The bookstore industry in China is facing a tremendous change today due to online retailers’ participation which has encroached a significant portion of physical retailers’ market shares. Hence, based on the increasingly severe competition, the paper aims at opportunities that may change the industry and projects associative conceptions about the future bookstore. In the sequence of demonstrations, the paper will first provide a macroscopical perspective to reveal today’s arena of the bookstore industry and expound on different stakeholders’ relationships. Besides, some paragraphs will mention scholars’ constructive opinions within the industry dynamics. Subsequently, the paper will discuss the advancing operational activities and suggest specific trends or assumptions that will lead the future industrial ecosystem. In addition, topics that are slightly outside the industry will be correlated to corroborate that bookstores are expecting coalescence and innovation. In essence, the paper is dedicated to suggesting more possibilities for developing a feasible O2O business model, serving as a guide for real-world bookstore operators.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.097
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.097How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Dongyang Chen
PY  - 2021
DA  - 2021/12/15
TI  - Reflection on the Contradiction Between Online and Physical Book Retailers in China
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 583
EP  - 589
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.097
DO  - 10.2991/assehr.k.211209.097
ID  - Chen2021
ER  -