Reflection on the Contradiction Between Online and Physical Book Retailers in China
Conceptions about Future Bookstore Design
- 10.2991/assehr.k.211209.097How to use a DOI?
- Future Bookstore; E-commerce; Physical Retailer; Profit Margin; O2O Business Model; Technology; Big Data; Positioning
The bookstore industry in China is facing a tremendous change today due to online retailers’ participation which has encroached a significant portion of physical retailers’ market shares. Hence, based on the increasingly severe competition, the paper aims at opportunities that may change the industry and projects associative conceptions about the future bookstore. In the sequence of demonstrations, the paper will first provide a macroscopical perspective to reveal today’s arena of the bookstore industry and expound on different stakeholders’ relationships. Besides, some paragraphs will mention scholars’ constructive opinions within the industry dynamics. Subsequently, the paper will discuss the advancing operational activities and suggest specific trends or assumptions that will lead the future industrial ecosystem. In addition, topics that are slightly outside the industry will be correlated to corroborate that bookstores are expecting coalescence and innovation. In essence, the paper is dedicated to suggesting more possibilities for developing a feasible O2O business model, serving as a guide for real-world bookstore operators.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Dongyang Chen PY - 2021 DA - 2021/12/15 TI - Reflection on the Contradiction Between Online and Physical Book Retailers in China BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 583 EP - 589 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.097 DO - 10.2991/assehr.k.211209.097 ID - Chen2021 ER -