Research on the Growth Development of Xiaomi Company

DOI

10.2991/assehr.k.211209.479How to use a DOI?

Keywords

Xiaomi; AIOT; Fan economy; Car making

Abstract

Since its establishment in 2010, Xiaomi has been booming in the smartphone industry. While focusing on the mobile phone business, it is not short to explore new areas. In this article, we investigate Xiaomi’s fan economy and hunger marketing policies. At the same time, it analyzes how Xiaomi uses AIot to develop its ecology. Finally, the paper makes a brief analysis and prediction of Xiaomi’s recent car-making plan. Overall, Xiaomi is a dynamic company focusing on cost performance and designing multiple intelligent fields at the same time. They have the world’s top three mobile phone businesses and a complete intelligent ecosystem, and more than 10000 engineers, and they are even expected to add 5000 people this year. In the future, Xiaomi still has great potential and has greater development in smart homes, smartphones, and electric vehicles.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Di Zhou
AU  - Zhehan Feng
AU  - Jinhua Jiang
PY  - 2021
DA  - 2021/12/15
TI  - Research on the Growth Development of Xiaomi Company
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2951
EP  - 2956
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.479
DO  - 10.2991/assehr.k.211209.479
ID  - Zhou2021
ER  -