A Multimodal Discourse Analysis on the Reports of China’s First Gold: A Comparative Study of BBC and VOA
- 10.2991/assehr.k.211209.341How to use a DOI?
- Comparative study of multimodal discourse analysis; Visual grammar; Recontextualization; Tokyo Olympic game
Finding that there are little comparative studies of multimodal discourses, this research intends to provide a case study of this field, making a comparison and contrast between two multimodal discourses and analyzing their attitudes through their visual designs and recontextualizations. Recently, a Chinese girl, Yang Qian won the first gold medal in Tokyo Olympic competition. This news is reported by large numbers of mass media around the world. All kinds of presses contain various attitudes and ideologies. Therefore, the reports from BBC and VOA are chosen to make a comparative MDA study, estimating their attitudes toward China’s first gold.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Liukexin Cheng PY - 2021 DA - 2021/12/15 TI - A Multimodal Discourse Analysis on the Reports of China’s First Gold: A Comparative Study of BBC and VOA BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 2081 EP - 2084 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.341 DO - 10.2991/assehr.k.211209.341 ID - Cheng2021 ER -