A Multimodal Discourse Analysis on the Reports of China’s First Gold: A Comparative Study of BBC and VOA

DOI

10.2991/assehr.k.211209.341How to use a DOI?

Keywords

Comparative study of multimodal discourse analysis; Visual grammar; Recontextualization; Tokyo Olympic game

Abstract

Finding that there are little comparative studies of multimodal discourses, this research intends to provide a case study of this field, making a comparison and contrast between two multimodal discourses and analyzing their attitudes through their visual designs and recontextualizations. Recently, a Chinese girl, Yang Qian won the first gold medal in Tokyo Olympic competition. This news is reported by large numbers of mass media around the world. All kinds of presses contain various attitudes and ideologies. Therefore, the reports from BBC and VOA are chosen to make a comparative MDA study, estimating their attitudes toward China’s first gold.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Liukexin Cheng
PY  - 2021
DA  - 2021/12/15
TI  - A Multimodal Discourse Analysis on the Reports of China’s First Gold: A Comparative Study of BBC and VOA
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2081
EP  - 2084
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.341
DO  - 10.2991/assehr.k.211209.341
ID  - Cheng2021
ER  -