Challenges and Opportunities for the Beauty Industry during the Pandemic

DOI

10.2991/assehr.k.211209.329How to use a DOI?

Keywords

Coronavirus; Opportunities; Challenges; Makeup

Abstract

In early 2020, the outbreak of Covid-19 stopped billions of Chinese people from working and travelling. All citizens except doctors and nurses are required to stay at home. Some of factories and companies couldn’t fight the pressure and finally had to go bankrupt, others tried hard to survive, and the unemployment rate in China raised to the highest number among last five years. Accordingly, during that time, most people only care about how to survive, and beauty products were considered as unnecessities to them. The sales of beauty industry during the first quarter of 2020 decreased about 15% compared to 2019. Facing such chllenges, the beauty industry needs to take actions to survive and recover itself after the pandemic.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xinyi Jiang
PY  - 2021
DA  - 2021/12/15
TI  - Challenges and Opportunities for the Beauty Industry during the Pandemic
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2018
EP  - 2021
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.329
DO  - 10.2991/assehr.k.211209.329
ID  - Jiang2021
ER  -